Kataka Baisakhi Banijya Mela organised by KBBM Committee of Cuttack, the historical millennium city which is the pride of Orissa, come together every year to give you a unique corporate extravaganza The Baisakhi Banijya Mela. It is a many dimensional event that combines corporate publicity with cultural and musical performances as well as visits by eminent leaders, policymakers and distinguished personalities of the state along with its ordinary people.
The Baisakhi Banijya Mela has been promoted for the past several years under the dynamic leadership of Devi Prasad Dash, Sanjeeb Behera, Dillip Sahu, Ramesh Sahoo and Nihar Pattnaik with many objectives in mind. The first is to offer an incentive to the various kinds of entrepreneur’s small-scale, medium-scale, and large-scale as well and self help groups to exhibit their products through the optimal strategy of maximum public exposure at minimal cost. For this purpose the venue of Cuttack has been chosen, keeping in mind the fact that it is Orissa’s cultural and intellectual epicenter and the focal point of its political economy. Every year at the end of April month, we use cuttack’s largest exhibition ground, the kila padia or the Barabati Fort Ground, to showcase corporate and their products at a mega forum that attracts around 1 lakh visitors and therefore potential customers, daily . The choice of Cuttack must be viewed in the contest of Orissa’s potential Economic boom with present commitment of massive inflows of FDI and upcoming industrialization with the advent of plants such as Posco’s and Mittal- Avcelors. Orissa’s economy is set for a major revamp in which Cuttack, according to the key economic experts will play a pivotal strategic role in the same way that Mumbai has strategic interests and control in Mahavastra’s economy.
Another objective of the Baisakhi Banijya Mela is to offer a corporate, friendly and hassle-free environment for the participants to premiere their products on a single- window public platform. In the due course of things corporate has to negotiate a complex maze of print, electronic and outdoor publicity channels in order to afford exposure to their products, with Baisakhi Banijya Mela, this is a thing of past. Now the investor is assured direct interactive viewer ship of the product with automatic extensive coverage by the print and electronic media. The combined reach Baisakhi Banijya Mela affords for a small onetime investment is thus far greater than that for any single channel at the corresponding cost and every single detail is taken care of by the organizers. What is more, all enquiries and transactions are done online. Baisakhi Banijya Mela gives you the option of relaxing while your entire publicity campaign and ad. solutions are effectively handled for you at a fraction of the cost you had visualized.